Browsing by Subject "Business marketing"

Now showing items 1-3 of 3

    • Business to Business Marketing Management: A Global Perspective 

      Zimmerman, Alan; Blythe, Jim (Routledge, 2013)
      This new edition has been completely rewritten, and features expanded sections on globalisation and purchasing, plus brand new sections on social media marketing and intellectual property. More selective, shorter, and ...

    • The Facebook Guide to Small Business Marketing 

      Ramon, Ray (Wiley Publishing, 2013)
      The guide for marketing a small business on Facebook The number one social networking site offers the opportunity to reach more than 350 million registered users with your advertising message. Owners of small and local ...

    • Fundamentals of Business-to-Business Marketing: Mastering Business Markets  

      Kleinaltenkamp, Michael (Springer International Publishing, 2015)
      This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are ...