Browsing by Subject "Business management"

Now showing items 1-9 of 9

    • The Business of Resort Management 

      Murphy, Peter (Elsevier, 2008)
      How can owners and managers ensure that their considerable capital investments will return a competitive return on their investments? How can users and owners be sure they enjoy the promises of tantalizing marketing and ...

    • Business Relationship Management and Marketing: Mastering Business Markets 

      Kleinaltenkamp, Michael; Plinke, Wulff; Geiger, Ingmar (Springer-Verlag Berlin Heidelberg, 2015)
      Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding ...

    • Business Risk Management: Models and Analysis 

      Anderson, Edward J. (Wiley, 2013)
      Discusses novel modern approaches to risk managementIntroduces advanced topics in an accessible mannerIncludes motivating worked examples and exercises (including selected solutions) Is written with the student in mind, ...

    • Business to Business Marketing Management: A Global Perspective 

      Zimmerman, Alan; Blythe, Jim (Routledge, 2013)
      This new edition has been completely rewritten, and features expanded sections on globalisation and purchasing, plus brand new sections on social media marketing and intellectual property. More selective, shorter, and ...

    • Distributed Leadership: The Dynamics of Balancing Leadership with Followership 

      Chatwani, Neha (Palgrave Macmillan, 2018)
      Addressing the area of shared leadership, also known as collective or distributed leadership, this edited book embraces the underlying idea that leadership is a dynamic process that intersects closely with followership. ...

    • Fundamentals of Business Process Management 

      Dumas, Marlon (Springer-Verlag Berlin Heidelberg, 2013)
      Business Process Management (BPM) is the art and science of how work should be performed in an organization in order to ensure consistent outputs and to take advantage of improvement opportunities, e.g. reducing costs, ...

    • The Palgrave Handbook of Dark Tourism Studies 

      Stone, Philip R. (Palgrave Macmillan UK, 2018)
      This handbook is the definitive reference text for the study of ‘dark tourism’, the contemporary commodification of death within international visitor economies. Shining a light on dark tourism and visitor sites of death ...

    • Proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014) 

      Pyeman, Jaafar (Springer-Verlag Singapur, 2016)
      The proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014), held in Penang, Malaysia, gathers 57 refereed papers. They cover areas relating to various aspects of business management ...

    • Resorts: Management and Operation, Second Edition 

      Mill, Robert Christie (Wiley, 2008)
      Effectively Develop and Manage a Resort Property-Revised and Updated In recent years, the definition of ''resort'' has expanded to include any facility that provides recreation and entertainment in combination with lodging. ...