Browsing by Author "O'Mara, Shane"

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A Brain for Business – A Brain for Life: How insights from behavioural and brain science can change business and business practice for the better

O'Mara, Shane (Palgrave Macmillan, 2018)

Behaviour change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behaviour individuals and organisations can adapt to the demands of the modern world. The brain ...