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    Content Strategy for the Web

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    Content-Strategy-for-the-Web-1113.pdf (4.642Mb)
    Date
    2012
    Author
    Halvorson, Kristina
    Rach, Melissa
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    Abstract
    BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
    URI
    https://lib.hpu.edu.vn/handle/123456789/29413
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