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  • The Essentials of Supply Chain Management: New Business Concepts and Applications 

    Min, Hokey (Pearson FT Press, 2015)
    Understanding modern sourcing, logistics, operations, sales, and marketing – and how they fit together Using modern supply chain methods to improve customer satisfaction and quality Working with cutting-edge supply chain ...
  • The Manager's Dilemma: Balancing the Inverse Equation of Increasing Demands and Shrinking Resources 

    Sostrin, Jesse (Palgrave Macmillan, 2015)
    When 80% of managers say the demands they face are increasing-but the resources to meet those growing responsibilities are not-it signals a dangerous and unavoidable problem for the millions of managerial professionals ...
  • Optimizing Supply Chain Performance: Information Sharing and Coordinated Management 

    Roe, Michael; Xu, Wei; Song, Dongping (Palgrave Macmillan, 2015)
    Supply chain management has attracted much attention in the last decade. There has been a noticeable shift from a traditional individual organization-based management to an integrated management across the supply chain ...
  • Essentials of Entrepreneurship and Small Business Management, Global Edition 

    Scarborough, Norman M. (Pearson, 2016)
    This eighth edition of Essentials of Entrepreneurship and Small Business Management introduces you to the process of creating a new venture and provides you with the knowledge you need to launch a business that has the ...
  • Human Resource Management, Global Edition 

    Mondy, R. Wayne Dean; Martocchio, Joseph J. (Pearson, 2016)
    Combining Theory and Practice: A Modern Guide to Human Resources. Human Resource Management addresses the study of HR in a realistic, practical, and stimulating manner. Examples of how HR management is practiced in the ...
  • Essentials of Marketing Management 

    Lancaster, Geoffrey; Massingham, Lester (Routledge, 2011)
    The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster ...
  • The Facebook Marketing Book 

    Zarrella, Dan; Zarrella, Alison (O'Reilly Media, 2011)
    As a marketer on Facebook, you’re there to do business and make money, not just make friends. It is vital that you track the performance of your efforts and how they relate to your company’s bottom line. Facebook allows  ...
  • Collaboration and Co-creation: New Platforms for Marketing and Innovation 

    Bhalla, Gaurav (Springer-Verlag New York, 2011)
    “If running your business seems more difficult lately, reading this book will help you understand why. It will also provide insights into how collaboration and co-creation can improve your company’s performance.” --Vince ...
  • Auditing Cases: An Interactive Learning Approach 

    Beasley, Mark S. (Prentice Hall, 2015)
    Auditing Cases is a comprehensive case book that focuses on each of the major activities performed during an audit. Most of the auditing cases are based on actual companies, and a number address financial reporting fraud. ...
  • Marketing Management, 14th Edition 

    Kotler, Philip; Keller, Kevin Lane (Prentice Hall, 2012)
    Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.   Marketing Management is the gold standard marketing text because its content and organization consistently ...
  • Marketing 

    Grewal, Dhruv; Levy, Michael (McGraw-Hill/Irwin, 2013)
    Grewal/Levy was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with ...
  • Marketing 

    Kerin, Roger; Hartley, Steven; Rudelius, William (McGraw-Hill, 2014)
    Marketing, 12e utilises a unique, innovative, and effective pedagogical approach. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements. ...
  • Principles of Marketing - Global Edition 

    Kotler, Philip; Armstrong, Gary (Pearson, 2015)
    Help students learn how to create customer value and engagement. In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. ...
  • Marketing: The Core 

    Kerin, Roger; Hartley, Steven (McGraw-Hill, 2015)
    Marketing: The Core 6e meets the needs of a wide spectrum of faculty-from professors who just want a solid textbook and a few key supplements, to those seeking a top-notch integrated digital program. Marketing: The Core's ...
  • Fundamentals of Project Management, 4th Edition 

    Heagney, Joseph (AMACOM, 2011)
    With sales of more than 160,000 copies, Fundamentals of Project Management has helped generations of project managers navigate the ins and outs of every aspect of this complex discipline. Using a simple step-by-step approach, ...
  • The Fundamentals of Hedge Fund Management: How to Successfully Launch and Operate a Hedge Fund 

    Strachman, Daniel A. (Wiley, 2012)
    Updated edition of the book that gives investors, advisors, and managers the tools they need to launch and maintain a hedge fund in today's economy. The hedge fund industry has gone through dramatic changes in recent years. ...
  • Fundamentals of Business Process Management 

    Dumas, Marlon (Springer-Verlag Berlin Heidelberg, 2013)
    Business Process Management (BPM) is the art and science of how work should be performed in an organization in order to ensure consistent outputs and to take advantage of improvement opportunities, e.g. reducing costs, ...
  • Fundamentals of Financial Management, Concise Edition 

    Brigham, Eugene F.; Houston, Joel F. (Cengage Learning, 2014)
    Gain a focused understanding of today's corporate finance and financial management with the market-leading approach in Brigham/Houston's FUNDAMENTALS OF FINANCIAL MANAGEMENT, CONCISE EDITION, 8E. This book's unique balance ...
  • Fundamentals of Human Resource Management 

    Dessler, Gary (Pearson, 2013)
    In this text we will focus on one of these functions-the staffing, personnel management, or human resource management (HRM) function. Human resource management is the process of acquiring, training, appraising, and ...
  • Advanced Accounting 

    Joe Ben Hoyle, Thomas Schaefer, Timothy Doupnik (McGraw Hill, 2015)
    The approach used by Hoyle, Schaefer, and Doupnik in the new edition allows students to think critically about accounting, just as they will do while preparing for the CPA exam and in their future careers. With this text, ...

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