Now showing items 61-80 of 30807

    • Six Rules of Brand Revitalization: Learn the Most Common Branding Mistakes and How to Avoid Them (2 ed.) 

      Light, Larry; Kiddon, Joan (Pearson, 2016)
      Are you responsible for reinvigorating your brand to achieve enduring profitable growth in a volatile world? Or for keeping a still-strong brand from fading in relevance and value? The Six Rules of Brand Revitalization, ...
    • The Opt-Out Effect: Marketing Strategies that Empower Consumers and Win Customer-Driven Brand Loyalty (1 ed.) 

      Smith, Gerald E. (Pearson, 2016)
      If you’re a brand marketer, you know your customers are now more empowered than ever -- and more than ever, they’re using that power to wrest control over their brand relationships. You’re watching them use online and ...
    • Human Resource Management, Global Edition 

      Mondy, R. Wayne Dean; Martocchio, Joseph J. (Pearson, 2016)
      Human Resource Management addresses the study of HR in a realistic, practical, and stimulating manner. Examples of how HR management is practiced in the real world and the relationship between various HR topics are interwoven ...
    • Research Methods for Business Students 

      Saunders, Mark; Lewis, Philip; Thornhill, Adrian (Pearson, 2016)
      This book is designed to help you to undertake your research project, whether you are an undergraduate or postgraduate student of business and management or a manager. It provides a clear guide on how to undertake research ...
    • The American People: Creating a Nation and a Society, Concise Edition, Volume 1 

      Nash, Gary B. (Pearson, 2017)
      Revel(TM)The American People: Creating a Nation and a Society, Concise Editionexamines U.S. history as revealed through the experiences of diverse Americans, both ordinary and extraordinary. With a thought-provoking and ...
    • Geosystems: An Introduction to Physical Geography 

      Christopherson, Robert W.; Birkeland, Ginger (Pearson, 2017)
      For courses in Physical Geography.The most authoritative introduction to physical geography with new applications to real-world geographyAmong the most highly regarded texts in physical geography, Robert Christopherson's ...
    • Get Fit, Stay Well! 

      Hopson, Janet L.; Donatelle, Rebecca J.; Littrell, Tanya R. (Pearson, 2017)
      Get Fit, Stay Well! gives individuals the targeted, personalized guidance they need to get started, keep motivated, and approach the next level in their own fitness and wellness. With dynamic media and content that activates ...
    • Investigating Difference: Human and Cultural Relations in Criminal Justice 

      Prior, Sarah; Jones, Lynn (Pearson, 2017)
      Investigating Difference examines the full range of individual differences across the entire criminal justice system. With a focus on positive solutions, the Third Edition moves beyond a prioritization of race to emphasize ...
    • Psychology: Core Concepts 

      Zimbardo, Philip G.; Johnson, Robert; McCann, Vivian (Pearson, 2017)
      The new Psychology: Core Concepts, 8th ed., comes in an electronic format, available from the “cloud” both on standard computers and mobile devices. The features you know and love from the seven earlier editions are all ...
    • Understanding Human Differences: Multicultural Education for a Diverse America 

      Koppelman, Kent L. (Pearson, 2017)
      A clear, engaging look at the issues of diversity in 21st Century America, focusing on culture, the individual, and institutions. This well-written, accessible, widely popular text uses a stimulating inquiry approach to ...
    • Managerial Accounting (5 ed.) 

      Braun, Karen Wilken; Tietz, Wendy M. (Pearson, 2017)
      Managerial accounting, also referred to as management accounting, focuses on the financial insight needed for an organization to achieve success. In the words of the Institute of Management Accountants, Management accounting ...
    • Precalculus (6 ed.) 

      Blitzer, Robert (Pearson, 2017)
    • Lives Across Cultures: Cross-Cultural Human Development 

      Gardiner, Harry W. (Pearson, 2017)
      The sixth edition retains the basic emphases of previous editions, particularly those of the fifth edition, whereby each chapter is placed within an ecological context. The chapters also include opening vignettes, which ...
    • Foundations for Clinical Mental Health Counseling: An Introduction to the Profession 

      Gerig, Mark S. (Pearson, 2017)
      Mark Gerig's Foundations of Clinical Mental Health Counselinggives readers a fresh perspective on today's clinical mental health counseling profession that is both practical and academically informed. Drawing on his ...
    • Criminalistics: An Introduction to Forensic Science 

      Saferstein, Richard (Pearson, 2017)
      For introductory courses in Forensic Science and Crime Scene Investigation A clear introduction to the technology of the modern crime laboratory for non-scientists Criminalistics: An Introduction to Forensic Science, Twelfth ...
    • Tourism: The Business of Hospitality and Travel 

      Cook, Roy A.; Hsu, Cathy H. C.; Taylor, Lorraine L. (Pearson, 2017)
      This text provides a holistic view of the tourism industry through the use of cases and real world examples. We have taken a global perspective with numerous international examples and included current trends and industry ...
    • Criminology: A Sociological Understanding 

      Barkan, Steven E. (Pearson, 2017)
      A unique sociological introduction to the field of criminology with award-winning coverage that highlights issues of race, ethnicity, gender, and social classCriminology: A Sociological Understanding,Sixth Edition,provides ...
    • An Enhanced Bats Algorithm for Optimization Thresholds in Medical Image Segmentation 

      Đào, Thị Kiên; Vũ, Ngọc Thanh; Nguyễn, Thị Xuân Hương; Nguyễn, Trọng Thể (Springer, 2022)
      The key to threshold segmentation is choosing the thresholds that will decide the segmentation's outcome— as the number of thresholds grows, so does the calculation complexity, which causes challenges with traditional ...
    • An Enhanced Harmony Search Algorithm for Cascade Reservoirs Planning 

      Đào, Thị Kiên; Nguyễn, Thị Xuân Hương; Vũ, Ngọc Thanh; Nguyễn, Trọng Thể (Springer, 2022)
      A fair, efficient, and reasonable strategy for benefit transfer to multistakeholders is critical for preserving cooperation stability and development sustainability for cascade reservoirs under current comprehensive watershed ...
    • Xác định nhu cầu vốn lưu động của doanh nghiệp: Góc nhìn của ngân hàng cho vay vốn 

      Cao, Thị Thu (Giáo chức Việt Nam, 2022)
      Xác định nhu cầu vốn lưu động của doanh nghiệp vay vốn từ đó xác định mức cho vay theo là một trong những khâu khó nhất của phương pháp cho vay theo hạn mức tín dụng. Với kế hoạch tài chính dự kiến và các nguồn lực của ...