Sociology: Recent submissions
Now showing items 1561-1580 of 3750
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Principles of Economics
(South-Western College, 2017)Provide an approachable, superbly written introduction to economics that allows all types of students to quickly grasp economic concepts and build a strong foundation with Mankiw's popular PRINCIPLES OF ECONOMICS, 8E. The ... -
Successful Project Management
(South-Western College, 2014)Gido Clements's best-selling SUCCESSFUL PROJECT MANAGEMENT, 6E presents everything you need to know to work successfully in today's exciting project management environment, from the organization and management of effective ... -
Managerial Economics: Applications, Strategies and Tactics
(South-Western College, 2013)By illustrating how effective managers apply economic theory and techniques to solve real-world problems, MANAGERIAL ECONOMICS 13E helps future business leaders learn to think analytically and make better decisions. As ... -
Managerial Economics: A Problem Solving Approach
(South-Western College, 2014)The supply of business education (professors are trained to provide abstract theory) is not closely matched to demand (students want practical knowledge). This mismatch is found throughout academia, but it is perhaps most ... -
Advertising Age: The Principles of Advertising and Marketing Communication at Work
(South-Western College, 2011)Interested in learning about the challenging, exciting, and the societal important fields of advertising and marketing communication? This book catapults you into that world. You'll learn what it's like to work in these ... -
Economics
(South-Western College, 2010)This engaging text continues to set the standard for clear, balanced, and thorough coverage of the principles of economics. Packed with intriguing pop culture examples, it bolsters student interest by illustrating the ... -
International Financial Management
(South-Western College, 2014)Prepare for success in international finance with this best-selling book's effective presentation of in-depth theory and practical applications. INTERNATIONAL FINANCIAL MANAGEMENT 12E builds on the fundamental principles ... -
International Economics
(South-Western College, 2014)I believe the best way to motivate students to learn a subject is to demonstrate how it is used in practice. The first fourteen editions of International Economics reflected this belief and were written to provide a serious ... -
Transactions and Strategies : Economics for Management
(South-Western College, 2010)Through its modern approach to managerial economics, TRANSACTIONS AND STRATEGIES: ECONOMICS FOR MANAGERS prepares students to become informed business decision makers by bringing the course materials for managerial economics ... -
Strategic Management: Theory and Cases: An Integrated Approach
(South-Western College, 2014)This leading strategy text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill, Gareth Jones, and Melissa Schilling integrate ... -
Behavioral Finance: Psychology, Decision-Making and Markets
(South-Western College, 2010)The rapidly growing field of behavioral finance uses insights from psychology to understand how human behavior influences the decisions of individual and professional investors, markets, and managers. We are all human, ... -
Warren/Reeve/duchac's Financial and Managerial Accounting, 12th and Corporate Financial Accounting
(South-Western College, 2013)Introduction to Accounting and Business: 1, Analyzing Transactions: 17, The Adjusting Process: 33, Completing the Accounting Cycle: 49, Accounting for Merchandising Businesses: 69, Inventories: 95, Sarbanes-Oxley, Internal ... -
Microeconomic Theory: Basic Principles and Extensions
(South-Western College, 2011)The 11th edition of Microeconomic Theory: Basic Principles and Extensions continues a successful collaboration between the authors starting with the 10th edition. This edition represents a significant effort to continue ... -
Human relations
(South-Western College, 2011)The world is continually changing, and a major theme today is connection—electronic, social, personal, intellectual, global—and that is the way learning should occur. Increasingly, learners want more than just an understanding ... -
Introductory Econometrics: A Modern Approach
(South-Western College, 2012)My motivation for writing the first edition of Introductory Econometrics: A Modern Approach was that I saw a fairly wide gap between how econometrics is taught to undergraduates and how empirical researchers think about ... -
Financial accounting : an introduction to concepts, methods, and uses
(South-Western College, 2010)Our perspective in this textbook derives from our belief that effective financial reporting, starting with financial statement preparation and ending with financial statement analysis and use, requires ruthless objectivity ... -
Green Marketing Management
(South-Western College, 2010)GREEN MARKETING MANAGEMENT helps individuals make informed decisions about choices that impact the environment. This insightful new book provides a thorough introduction to the emerging field of green marketing management, ... -
Economics for Today
(South-Western College, 2010)Help todays learner visualize economics in action with the most pedagogically rich, complete principles of economics book available--Tuckers ECONOMICS FOR TODAY, Seventh Edition. A quick look at this engaging, dynamic text ... -
The Law of Marketing (Special Topics Collection)
(South-Western College, 2010)Experienced marketing managers know that the law affects marketing activities in a variety of ways. Lynda Oswald's THE LAW OF MARKETING traces a product's life cycle - from development to distribution to promotion to sale ... -
Principles of Information Systems: A Managerial Approach
(South-Western College, 2010)Intended for the Introduction to MIS course. It is the first course for an MIS major and is often required for business students. The approximate enrollments are over 100,000 units per academic year.
