DSpace JSPUI
DSpace preserves and enables easy and open access to all types of digital content including text, images, moving images, mpegs and data sets
Learn More
Please use this identifier to cite or link to this item:
https://lib.hpu.edu.vn/handle/123456789/23878| Title: | Marketing |
| Authors: | Kerin, Roger Hartley, Steven Rudelius, William |
| Keywords: | Marketing Business Customer |
| Issue Date: | 2014 |
| Publisher: | McGraw-Hill |
| Abstract: | Marketing, 12e utilises a unique, innovative, and effective pedagogical approach. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements. They have evolved and adapted to changes in student learning style preferences, the growth of the marketing discipline, and the development of new instructional technologies. |
| URI: | https://lib.hpu.edu.vn/handle/123456789/23878 |
| ISBN: | 978-0-07-786103-2 |
| Appears in Collections: | Sociology |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 749_Marketing.pdf Restricted Access | 45.48 MB | Adobe PDF |  View/Open Request a copy |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.