Marketing

Please use this identifier to cite or link to this item: https://lib.hpu.edu.vn/handle/123456789/23878

Full metadata record

DC Field	Value	Language
dc.contributor.author	Kerin, Roger	en_US
dc.contributor.author	Hartley, Steven	en_US
dc.contributor.author	Rudelius, William	en_US
dc.date.accessioned	2016-10-27T06:26:41Z
dc.date.available	2016-10-27T06:26:41Z
dc.date.issued	2014	en_US
dc.identifier.isbn	978-0-07-786103-2	en_US
dc.identifier.other	HPU2160749	en_US
dc.identifier.uri	https://lib.hpu.edu.vn/handle/123456789/23878	-
dc.description.abstract	Marketing, 12e utilises a unique, innovative, and effective pedagogical approach. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements. They have evolved and adapted to changes in student learning style preferences, the growth of the marketing discipline, and the development of new instructional technologies.	en_US
dc.format.extent	786 p.	en_US
dc.format.mimetype	application/pdf	-
dc.language.iso	en	en_US
dc.publisher	McGraw-Hill	en_US
dc.subject	Marketing	en_US
dc.subject	Business	en_US
dc.subject	Customer	en_US
dc.title	Marketing	en_US
dc.type	Book	en_US
dc.size	44.4 MB	en_US
dc.department	English resources	en_US
Appears in Collections:	Sociology

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749_Marketing.pdf Restricted Access		45.48 MB	Adobe PDF	View/Open Request a copy

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