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https://lib.hpu.edu.vn/handle/123456789/21520| Title: | Small Business Management in the 21st Century |
| Authors: | Cadden, David Lueder, Sandra |
| Keywords: | Business Management Marketing 21st Century |
| Issue Date: | 2012 |
| Publisher: | The Saylor Foundation |
| Abstract: | Chapter 1: Foundations for Small Business. Chapter 2: Your Business Idea: The Quest for Value. Chapter 3: Family Businesses. Chapter 4: E-Business and E-Commerce. Chapter 5: The Business Plan. Chapter 6: Marketing Basics. Chapter 7: Marketing Strategy. Chapter 8: The Marketing Plan. Chapter 9: Accounting and Cash Flow. Chapter 10: Financial Management. Chapter 11: Supply Chain Management: You Better Get It Right. Chapter 12: People and Organization. Chapter 13: The Search for Efficiency and Effectiveness. Chapter 14: Icebergs and Escapes. Chapter 15: Going Global: Yes or No? Chapter 16: Appendix: A Sample Business Plan. |
| URI: | https://lib.hpu.edu.vn/handle/123456789/21520 |
| ISBN: | 978-1-4533455-6-6 |
| Appears in Collections: | Education |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 45_SmallBusinessManagementinthe21stCentury.pdf Restricted Access | 17.42 MB | Adobe PDF |  View/Open Request a copy |
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