YouTube for Business: Online Video Marketing for Any Business

Abstract

To any businessperson or marketing professional, YouTube’s 20 million viewers are a tempting target. How can you tap into the potential of YouTube to promote your business and sell your products or services?The answers in YouTube for Business show you how to make YouTube part of your online marketing plan–and drive traffic to your company’s website. In this book you’ll learn how to:Develop a YouTube marketing strategyDecide what types of videos to produceShoot great-looking YouTube videos–on a budgetEdit and enhance your videosCreate a presence on the YouTube siteManage a video blogGenerate revenues from your YouTube videosProduce more effective YouTube videos Includes profiles of successful businessesBlendtecCharles Smith PotteryAnnette Lawrence, ReMax ACR Elite Group, Inc.Stone Brewing CompanyD-Link