Social commerce: Marketing, Technology and Management

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dc.contributor.authorTurban, Efraimen_US
dc.contributor.authorStrauss, Judyen_US
dc.contributor.authorLai, Lindaen_US
dc.date.accessioned2016-06-10T08:32:49Z
dc.date.available2016-06-10T08:32:49Z
dc.date.issued2016en_US
dc.departmentEnglish resourcesen_US
dc.description.abstractThe book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce, supporting theories and concepts, marketing communications, customer engagement and metrics, social shopping, social customer service and CRM contents, the social enterprise, innovative applications, strategy and performance management, and implementing social commerce systems.en_US
dc.format.extent331 p.en_US
dc.format.mimetypeapplication/pdf
dc.identifier.isbn978-3-319-17027-5en_US
dc.identifier.isbn978-3-319-17028-2en_US
dc.identifier.otherHPU1160060en_US
dc.identifier.urihttps://lib.hpu.edu.vn/handle/123456789/21235
dc.language.isoenen_US
dc.publisherSpringer International Publishingen_US
dc.relation.ispartofseriesSpringer Texts in Business and Economicsen_US
dc.size9,048KBen_US
dc.subjectSocial commerceen_US
dc.subjectMarketingen_US
dc.subjectTechnologyen_US
dc.subjectManagementen_US
dc.titleSocial commerce: Marketing, Technology and Managementen_US
dc.typeBooken_US

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