Fundamentals of Global Strategy

Abstract

Chapter 1: Competing in a Global World. Chapter 2: The Globalization of Companies and Industries. Chapter 3: Generic Strategies for Global Value Creation. Chapter 4: Global Strategy as Business Model Change. Chapter 5: Target Markets and Modes of Entry. Chapter 6: Globalizing the Value Proposition. Chapter 7: Global Branding. Chapter 8: Globalizing the Value Chain Infrastructure. Chapter 9: Global Supply-Chain Management. Chapter 10: Globalizing the Management Mode.