Marketing Channels, Seventh Edition

dc.contributor.author	Coughlan, Anne T.	en_us
dc.date.accessioned	2025-04-21T02:13:41Z
dc.date.available	2025-04-21T02:13:41Z
dc.date.issued	2006	en_us
dc.identifier.other	HPU2166495	en_us
dc.identifier.uri	https://lib.hpu.edu.vn/handle/123456789/35731
dc.description.abstract	For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.	en_us
dc.format.extent	315 p.	en_us
dc.format.mimetype	application/pdf
dc.language.iso	en	en_us
dc.publisher	Prentice-Hall	en_us
dc.subject	Distribution Channels	en_us
dc.subject	Marketing Channels	en_us
dc.subject	Marketing Systems	en_us
dc.title	Marketing Channels, Seventh Edition	en_us
dc.type	Book	en_us
dc.size	35.2 MB	en_us
dc.department	Technology	en_us