Retail Management, Global Edition
| dc.contributor.author | Berman, Barry | en_US |
| dc.contributor.author | Evans, Joel R. | en_US |
| dc.contributor.author | Chatterjee, Patrali | en_US |
| dc.date.accessioned | 2022-07-30T02:36:44Z | |
| dc.date.available | 2022-07-30T02:36:44Z | |
| dc.date.issued | 2017 | en_US |
| dc.identifier.isbn | 9781292214672 | en_US |
| dc.identifier.other | HPU2165433 | en_US |
| dc.identifier.uri | https://lib.hpu.edu.vn/handle/123456789/34679 | |
| dc.description.abstract | 1. An Introduction to Retailing2. Building and Sustaining Relationships in Retailing3. Strategic Planning in Retailing4. Retail Institutions by Ownership5. Retail Institutions by Store-Based Strategy Mix6. Web, Nonstore-Based, and Other Forms of Nontraditional Retailing7. Identifying and Understanding Consumers8. Information Gathering and Processing in Retailing9. Trading-Area Analysis10. Site Selection11. Retail Organization and Human Resource Management12. Operations Management: Financial Dimensions13. Operations Management: Operational Dimensions14. Developing Merchandise Plans15. Implementing Merchandise Plans16. Financial Merchandise Management17. Pricing in Retailing18. Establishing and Maintaining a Retail Image19. Promotional Strategy20. Integrating and Controlling the Retail StrategyAppendix: Careers in Retailing | en_US |
| dc.format.extent | 593p. | en_US |
| dc.format.mimetype | application/pdf | |
| dc.language.iso | en | en_US |
| dc.publisher | Pearson | en_US |
| dc.subject | Retail trade | en_US |
| dc.subject | Retail Management | en_US |
| dc.subject | Business | en_US |
| dc.title | Retail Management, Global Edition | en_US |
| dc.type | Book | en_US |
| dc.size | 34,9 MB | en_US |
| dc.department | Sociology | en_US |
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Sociology [3750]