Marketing Research

dc.contributor.author	Burns, Alvin C.	en_US
dc.contributor.author	Bush, Ronald F.	en_US
dc.contributor.author	Veeck, Ann	en_US
dc.date.accessioned	2022-07-30T02:36:29Z
dc.date.available	2022-07-30T02:36:29Z
dc.date.issued	2017	en_US
dc.identifier.isbn	9781292153261	en_US
dc.identifier.other	HPU2165431	en_US
dc.identifier.uri	https://lib.hpu.edu.vn/handle/123456789/34666
dc.description.abstract	For courses in global marketing. Marketing Research: The Fundamentals The Eighth Edition of Marketing Research continues to provide students with a "nuts and bolts" introduction to the field of marketing research. Intended for students with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data. This new edition has been condensed and reorganized for a more streamlined approach. An integrated case study throughout the text helps students relate the material to the real world--and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies	en_US
dc.format.extent	499p.	en_US
dc.format.mimetype	application/pdf
dc.language.iso	en	en_US
dc.publisher	Pearson	en_US
dc.subject	Business	en_US
dc.subject	Management	en_US
dc.subject	Marketing	en_US
dc.title	Marketing Research	en_US
dc.type	Book	en_US
dc.size	25,4 MB	en_US
dc.department	Sociology	en_US