Management (14 ed.)

Abstract

The book you have before you is one of the world’s most popular introductory management textbooks. It’s used by several hundred U.S. colleges and universities, it’s translated into Spanish, French, Russian, Dutch, Bahasa, Korean, and Chinese, and there are adapted editions for Australia, Canada, India, and the Arab World. For a textbook first published in 1984—in a crowded market where there are currently several dozen choices, why has Robbins/Coulter Management been so popular and enduring? We believe there are three characteristics that set us apart: contemporary topic coverage, readability, and relevance.