Webs of Influence: The Psychology of Online Persuasion

dc.contributor.author	Nahai, Nathalie	en_US
dc.date.accessioned	2022-07-16T02:35:29Z
dc.date.available	2022-07-16T02:35:29Z
dc.date.issued	2017	en_US
dc.identifier.isbn	978-1-292-13460-4	en_US
dc.identifier.isbn	9781292134611	en_US
dc.identifier.other	HPU2165259	en_US
dc.identifier.uri	https://lib.hpu.edu.vn/handle/123456789/34520
dc.description.abstract	With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business. In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour. This book will show you how to apply specific principles to improve your marketing, products and websites, enabling you to engage with your customers in a more meaningful way.	en_US
dc.format.extent	257p.	en_US
dc.format.mimetype	application/pdf
dc.language.iso	en	en_US
dc.publisher	Pearson	en_US
dc.subject	Internet marketing	en_US
dc.subject	Business	en_US
dc.subject	Internet advertising	en_US
dc.title	Webs of Influence: The Psychology of Online Persuasion	en_US
dc.type	Book	en_US
dc.size	2,12 MB	en_US
dc.department	Sociology	en_US