Business communication today

Abstract

Communication is the most valuable skill that graduates can bring into the workforce, and it is one of the six cornerstones of true professionalism emphasized in Business Communication Today. The business communication course is uniquely positioned to help students develop as professionals because it addresses such vital topics as respect, credibility, dependability, ethical decision making, and collaboration. An essential part of being a professional is being conversant in the methods and practices of the contemporary workplace. To this end, Business Communication Today presents the full range of on-the-job skills that today’s communicators need, from writing conventional printed reports to using the latest digital, social, mobile, and visual media (including a concise primer on producing digital business video). Each chapter adapts the fundamentals of effective writing to specific workplace challenges and media applications, so students will be better prepared to succeed from their first day on the job.