Essentials of Services Marketing

dc.contributor.author	Wirtz, Jochen	en_US
dc.contributor.author	Lovelock, Christopher H.	en_US
dc.date.accessioned	2020-08-04T02:52:50Z
dc.date.available	2020-08-04T02:52:50Z
dc.date.issued	2018	en_US
dc.identifier.isbn	9781292089959	en_US
dc.identifier.other	HPU2164359	en_US
dc.identifier.uri	https://lib.hpu.edu.vn/handle/123456789/33527
dc.description.abstract	Essentials of Services Marketing, 3e, is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.	en_US
dc.format.extent	705p.	en_US
dc.format.mimetype	application/pdf
dc.language.iso	en	en_US
dc.publisher	Pearson	en_US
dc.subject	Marketing	en_US
dc.subject	Business	en_US
dc.subject	Services Marketing	en_US
dc.title	Essentials of Services Marketing	en_US
dc.type	Book	en_US
dc.size	38,4 MB	en_US
dc.department	Sociology	en_US