Essentials Of Strategic Management: The Quest For Competitive Advantage

Abstract

The standout features of this fourth edition of agement are its concisely written and robust coverage of strategic man- Essentials of Strategic Man agement concepts and its compelling collection of cases. The text presents a conceptually strong treatment of strategic management principles and ana lytic approaches that features straight-to-the-point discussions, timely exam ples, and a writing style that captures the interest of students. While this edition retains the 10-chapter structure of the prior edition, every chapter has been reexamined, refined, and refreshed. New content has been added to keep the material in line with the latest developments in the theory and practice of strategic management. Also, scores of new examples have been added, along with fresh Concepts and Connections illustrations, to make the content come alive and to provide students with a ringside view of strategy in action. The fundamental character of the fourth edition of Essentials of Strategic Manage ment is very much in step with the best academic thinking and contemporary management practice. The chapter content continues to be solidly mainstream and balanced, mirroring both the penetrating insight of academic thought and the pragmatism of real-world strategic management.