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dc.contributor.authorRothaermel, Franken_US
dc.date.accessioned2019-03-27T09:43:05Z
dc.date.available2019-03-27T09:43:05Z
dc.date.issued2016en_US
dc.identifier.isbn9781259420474en_US
dc.identifier.otherHPU2163582en_US
dc.identifier.urihttps://lib.hpu.edu.vn/handle/123456789/32493
dc.description.abstractStrategic Management, 3e by Frank T. Rothaermel continues to synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. This approach not only offers students a learning experience that uniquely combines rigor and relevance, but it also prepares them for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. Examples profile the products and services of companies that students are familiar with such as Facebook, Google, Starbucks, Apple and Uber. In its characteristic single, strong voice, Strategic Management provides students with the foundation they need to understand how companies gain and sustain competitive advantage, as well as how to become managers capable of making well-reasoned strategic decisions.en_US
dc.format.extent579p.en_US
dc.format.mimetypeapplication/pdf
dc.language.isoenen_US
dc.publisherMcGraw-Hill Educationen_US
dc.subjectManagementen_US
dc.subjectLeadershipen_US
dc.subjectBusinessen_US
dc.subjectPlanningen_US
dc.subjectStrategyen_US
dc.titleStrategic Management: Conceptsen_US
dc.typeBooken_US
dc.size26,7 MBen_US
dc.departmentSociologyen_US


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