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dc.contributor.authorSchilling, Melissaen_US
dc.date.accessioned2019-03-27T09:42:11Z
dc.date.available2019-03-27T09:42:11Z
dc.date.issued2017en_US
dc.identifier.isbn978-1259539060en_US
dc.identifier.otherHPU2163564en_US
dc.identifier.urihttps://lib.hpu.edu.vn/handle/123456789/32473
dc.description.abstractThis book is designed to be a primary text for courses in the strategic management of innovation and new product development. Such courses are frequently taught in both business and engineering programs, thus, this book has been written with the needs of business andPreface vii engineering students in mind. This fifth edition of the text has been comprehensively revised to ensure that the frameworks and tools are rigorous and comprehensive, the examples are fresh and exciting, and the figures and cases represent the most current information available.en_US
dc.format.extent337p.en_US
dc.format.mimetypeapplication/pdf
dc.language.isoenen_US
dc.publisherMcGraw-Hill Educationen_US
dc.subjectBusinessen_US
dc.subjectManagementen_US
dc.subjectTechnologyen_US
dc.titleStrategic Management of Technological Innovationen_US
dc.typeBooken_US
dc.size7,07 MBen_US
dc.departmentSociologyen_US


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