The Design Imperative

dc.contributor.author	Chen, Steven	en_US
dc.date.accessioned	2019-03-11T02:52:16Z
dc.date.available	2019-03-11T02:52:16Z
dc.date.issued	2018	en_US
dc.identifier.isbn	978-3-319-78567-7	en_US
dc.identifier.isbn	978-3-319-78568-4	en_US
dc.identifier.other	HPU2163442	en_US
dc.identifier.uri	https://lib.hpu.edu.vn/handle/123456789/32097
dc.description.abstract	This book examines how to optimize design management processes in order to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics specific to product and service design. Individual chapters provide anecdotes drawn from leading design-oriented firms, and best practices based on cutting-edge, scientific research. This book's unique blend of theory and application will offer students, scholars, and managers valuable insight on how organizations can revolutionize their design processes and leverage their approach to create groundbreaking products and services.	en_US
dc.format.extent	239p.	en_US
dc.format.mimetype	application/pdf
dc.language.iso	en	en_US
dc.publisher	Palgrave Macmillan	en_US
dc.subject	Business	en_US
dc.subject	Innovation	en_US
dc.subject	Technology Management	en_US
dc.subject	Marketing	en_US
dc.subject	Services	en_US
dc.title	The Design Imperative	en_US
dc.type	Book	en_US
dc.size	2,72 MB	en_US
dc.department	Sociology	en_US