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dc.contributor.editorJin, Byounghoen_US
dc.contributor.editorCedrola, Elenaen_US
dc.date.accessioned2019-01-03T08:11:20Z
dc.date.available2019-01-03T08:11:20Z
dc.date.issued2018en_US
dc.identifier.isbn978-1-137-52348-8en_US
dc.identifier.isbn978-1-137-52349-5en_US
dc.identifier.otherHPU2163247en_US
dc.identifier.urihttps://lib.hpu.edu.vn/handle/123456789/31850
dc.description.abstractAs an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and utilized to solve the needs and concerns of the end-users. In doing so, this book categorizes product innovation into three levels—materials, style and product development—and aims to present the broader scope of innovation in the global fashion industry with the hope that other sectors can learn from these developments and be inspired.en_US
dc.format.extent158p.en_US
dc.format.mimetypeapplication/pdfen_US
dc.language.isoenen_US
dc.publisherPalgrave Macmillan USen_US
dc.subjectMarketingen_US
dc.subjectGlobal Fashion Industryen_US
dc.subjectProduct Innovationen_US
dc.titleProduct Innovation in the Global Fashion Industryen_US
dc.typeBooken_US
dc.size3.81 MBen_US
dc.departmentSociologyen_US


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