Customer engagement marketing

dc.contributor.author	Harmeling, Colleen M.	en_US
dc.contributor.author	Kumar, V.	en_US
dc.contributor.author	Palmatier, Robert W.	en_US
dc.date.accessioned	2018-05-23T08:27:12Z
dc.date.available	2018-05-23T08:27:12Z
dc.date.issued	2018	en_US
dc.identifier.isbn	978-3-319-61984-2	en_US
dc.identifier.isbn	978-3-319-61985-9	en_US
dc.identifier.other	HPU2162448	en_US
dc.identifier.uri	https://lib.hpu.edu.vn/handle/123456789/30879
dc.description.abstract	This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.	en_US
dc.format.extent	332p.	en_US
dc.format.mimetype	application/pdf	en_US
dc.language.iso	en	en_US
dc.publisher	Palgrave Macmillan	en_US
dc.subject	Customer	en_US
dc.subject	Marketing	en_US
dc.subject	Business	en_US
dc.title	Customer engagement marketing	en_US
dc.type	Book	en_US
dc.size	4.42 MB	en_US
dc.department	Sociology	en_US