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dc.contributor.authorSauro, Jeffen_US
dc.contributor.authorLewis, James Ren_US
dc.date.accessioned2018-04-18T01:52:43Z
dc.date.available2018-04-18T01:52:43Z
dc.date.issued2012en_US
dc.identifier.isbn0123849683en_US
dc.identifier.isbn9780123849687en_US
dc.identifier.otherHPU5161362en_US
dc.identifier.urihttps://lib.hpu.edu.vn/handle/123456789/30381
dc.description.abstractYou're being asked to quantify usability improvements with statistics. But even with a background in statistics, you are hesitant to statistically analyze the data, as you may be unsure about which statistical tests to use and have trouble defending the use of the small test sample sizes associated with usability studies. The book is about providing a practical guide on how to use statistics to solve common quantitative problems arising in user research. It addresses common questions you face every day such as: Is the current product more usable than our competition? Can we be sure at least 70% of users can complete the task on the 1st attempt? How long will it take users to purchase products on the website? This book shows you which test to use, and how provide a foundation for both the statistical theory and best practices in applying them. The authors draw on decades of statistical literature from Human Factors, Industrial Engineering and Psychology, as well as their own published research to provide the best solutions. They provide both concrete solutions (excel formula, links to their own web-calculators) along with an engaging discussion about the statistical reasons for why the tests work, and how to effectively communicate the results.en_US
dc.format.extent313 p.en_US
dc.format.mimetypeapplication/pdfen_US
dc.language.isoenen_US
dc.publisherMorgan Kaufmann Publishersen_US
dc.subjectThe User Experienceen_US
dc.subjectPractical Statisticsen_US
dc.subjectUser Researchen_US
dc.subjectEconomyen_US
dc.titleQuantifying the User Experience: Practical Statistics for User Researchen_US
dc.typeBooken_US
dc.size5,371 KBen_US
dc.departmentSociologyen_US


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