Green Marketing Management

dc.contributor.author	Dalton, Marie	en_US
dc.contributor.author	Hoyle, Dawn G.	en_US
dc.contributor.author	Watts, Marie W.	en_US
dc.date.accessioned	2018-04-09T08:16:38Z
dc.date.available	2018-04-09T08:16:38Z
dc.date.issued	2010	en_US
dc.identifier.isbn	0324789149	en_US
dc.identifier.isbn	9780324789140	en_US
dc.identifier.other	HPU5161304	en_US
dc.identifier.uri	https://lib.hpu.edu.vn/handle/123456789/30255
dc.description.abstract	GREEN MARKETING MANAGEMENT helps individuals make informed decisions about choices that impact the environment. This insightful new book provides a thorough introduction to the emerging field of green marketing management, including a useful exploration of the integral relationships among marketing strategy and action, macroeconomic sectors, and the environment. In addition to providing a detailed look at many green strategies, from environmentally friendly supply chains to the environmental implications of product creation, the book reviews the evolution of marketing and devotes considerable attention to the conditions for potential consumers to act in an ecologically responsible manner.	en_US
dc.format.extent	355 p.	en_US
dc.format.mimetype	application/pdf	en_US
dc.language.iso	en	en_US
dc.publisher	South-Western College	en_US
dc.subject	Green Marketing Management	en_US
dc.subject	Marketing	en_US
dc.subject	Business	en_US
dc.title	Green Marketing Management	en_US
dc.type	Book	en_US
dc.size	9,166 KB	en_US
dc.department	Sociology	en_US