Marketing Strategy

dc.contributor.author	Ferrell, O. C.	en_US
dc.contributor.author	Hartline, Michael D.	en_US
dc.date.accessioned	2018-04-02T03:00:12Z
dc.date.available	2018-04-02T03:00:12Z
dc.date.issued	2010	en_US
dc.identifier.isbn	053846738X	en_US
dc.identifier.isbn	9780538467384	en_US
dc.identifier.other	HPU5161286	en_US
dc.identifier.uri	https://lib.hpu.edu.vn/handle/123456789/30163
dc.description.abstract	Thoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the fifth edition covers essential points without getting bogged down in industry jargon--all in a succinct 12 chapters.	en_US
dc.format.extent	769 p.	en_US
dc.format.mimetype	application/pdf	en_US
dc.language.iso	en	en_US
dc.publisher	South-Western College	en_US
dc.subject	Marketing Strategy	en_US
dc.subject	Business	en_US
dc.subject	Advertising	en_US
dc.title	Marketing Strategy	en_US
dc.type	Book	en_US
dc.size	22,530 KB	en_US
dc.department	Sociology	en_US