Essential guide to marketing planning

dc.contributor.author	Wood, Marian Burk	en_US
dc.date.accessioned	2018-02-01T08:56:49Z
dc.date.available	2018-02-01T08:56:49Z
dc.date.issued	2017	en_US
dc.identifier.isbn	1292117524	en_US
dc.identifier.isbn	978-1-292-11752-2	en_US
dc.identifier.other	HPU5161058	en_US
dc.identifier.uri	https://lib.hpu.edu.vn/handle/123456789/29230
dc.description.abstract	Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters guide you through researching your market, analysing your competitive situation, objectives setting and deciding on marketing strategies to develop a creative, effective marketing plan for any product	en_US
dc.format.extent	325 p.	en_US
dc.format.mimetype	application/pdf	en_US
dc.language.iso	en	en_US
dc.publisher	Pearson Education	en_US
dc.subject	Marketing planning	en_US
dc.subject	Marketing	en_US
dc.subject	Market	en_US
dc.title	Essential guide to marketing planning	en_US
dc.type	Book	en_US
dc.size	3,585Kb	en_US
dc.department	Sociology	en_US