eMarketing: The Essential Guide to Marketing in a Digital World

dc.contributor.author	Stokes, Rob	en_US
dc.date.accessioned	2017-08-30T08:08:28Z
dc.date.available	2017-08-30T08:08:28Z
dc.date.issued	2013	en_US
dc.identifier.isbn	978-0-6205651-5-8	en_US
dc.identifier.other	HPU5160425	en_US
dc.identifier.uri	https://lib.hpu.edu.vn/handle/123456789/26555
dc.description.abstract	The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes chapters on the latest marketing trends as well as updated facts and figures and all new real-world case studies showing the application of digital best practice. Other important updates include: Expansion of the THINK section to better position itself as a platform for approaching the rest of the book and the marketing process overall. Enormous improvements to the Market Research and Strategy chapters and the addition of a Content Strategy chapter. New Usability Design chapter. Expansion of the Video Marketing and Mobile chapters to reflect the growing importance of these areas in the digital landscape.	en_US
dc.format.extent	305 p.	en_US
dc.format.mimetype	application/pdf	en_US
dc.language.iso	en	en_US
dc.publisher	Independent	en_US
dc.subject	Emarketing	en_US
dc.subject	Marketing	en_US
dc.subject	A Digital World	en_US
dc.title	eMarketing: The Essential Guide to Marketing in a Digital World	en_US
dc.type	Book	en_US
dc.size	42,516Kb	en_US
dc.department	Education	en_US