Now showing items 1621-1640 of 3750

    • Small Business Management: Entrepreneurship and Beyond 

      Hatten, Timothy S. (South-Western College, 2011)
      Small Business Management provides a balanced introduction to both entrepreneurship and small business management with a focus on achieving and maintaining a sustainable competitive advantage as a small organization. Current ...
    • Services Marketing: Concepts, Strategies, & Cases, 4th Edition 

      Hoffman, K. Douglas; Bateson, John E.G. (South-Western College, 2010)
      Hoffman and Bateson's SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES examines the use of services marketing as a competitive tool from a uniquely broad perspective. The book explores services marketing not only as an ...
    • Marketing Strategy 

      Ferrell, O. C.; Hartline, Michael D. (South-Western College, 2010)
      Thoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first ...
    • 21st Century Economics: A Reference Handbook 

      Free, Rhona C. (Sage Publications, 2010)
      Interest in economics is at an all-time high. Among the challenges facing the nation is an economy with rapidly rising unemployment, failures of major businesses and industries, and continued dependence on oil with its ...
    • Essentials of Statistics for Business and Economics, 6th Edition 

      Anderson, David R.; Sweeney, Dennis J.; Williams, Thomas A. (South-Western College, 2010)
      The Sixth Edition of ESSENTIALS OF STATISTICS FOR BUSINESS AND ECONOMICS is an introductory statistics book that emphasizes essential statistical concepts and their practical business applications. The discussion and ...
    • Principles of Financial Accounting, 11th Edition 

      Needles, Belverd E.; Powers, Marian (South-Western College, 2011)
      Needles/Powers/Crosson delivers interactive pedagogy by illustrating accounting principles and real-world examples to encourage critical thinking. This revision is based on an understanding of the nature, culture, and ...
    • Strategic Management: Concepts: Competitiveness and Globalization 

      Hitt, Michael A.; Ireland, R. Duane; Hoskisson, Robert E. (South-Western College, 2010)
      Introduce strategic management concepts using the market-leading text that sets the standard for the most complete, relevant presentation. Written by highly respected experts and prestigious scholars, Hitt/Ireland/Hoskisson's ...
    • Using Financial Accounting Information: The Alternative to Debits and Credits 

      Porter, Gary A.; Norton, Curtis L. (South-Western College, 2010)
      Using Financial Accounting Information: The Alternative to Debits and Credits (7th Edition) is a non-debit/credit text known for its strong decision-making focus, its incorporation of flagship companies for increased ...
    • Survey of Accounting (5th edition) 

      Warren, Carl S. (South-Western College, 2011)
      SURVEY OF ACCOUNTING, 5E provides an overview of the basic topics for financial and managerial accounting, without emphasizing the use of debits and credits. Written for students who have no prior knowledge of accounting, ...
    • Business English, 10th Edition 

      Guffey, Mary Ellen; Seefer, Carolyn M. (South-Western College, 2010)
      Dr. Mary Ellen Guffeys BUSINESS ENGLISH helps students become successful communicators in any business arena with its proven grammar instruction and supporting in-text and online resources. The perennial leader in grammar ...
    • Essentials of Management , Ninth Edition 

      DuBrin, Andrew J. (South-Western College, 2011)
      Focus on the fundamental principles and practices of effective management most important for success in business today with DuBrin's comprehensive, yet concise, ESSENTIALS OF MANAGEMENT, 9E. This brief edition offers a ...
    • Effective Human Relations: Interpersonal and Organizational Applications 

      Reece, Barry; Brandt, Rhonda; Howie, Karen T. (South-Western College, 2011)
      Teach students the human relation skills they need to become successful managers in today's workplace with Reece/Brandt/Howie's EFFECTIVE HUMAN RELATIONS: INTERPERSONAL AND ORGANIZATIONAL APPLICATIONS, 11E. One of the most ...
    • Cost Accounting: Foundations and Evolutions (Available Titles Cengagenow) 

      Kinney, Michael R.; Raiborn, Cecily A. (South-Western College, 2011)
      The advantage of the Kinney/Raiborn book is readability. The exhibits are outstanding. Kinney and Raiborn do a great job of writing and make what students really need to know as clear as possible. The Kinney/Raiborn book ...
    • Encyclopedia of Perception 

      Goldstein, E. Bruce (Sage Publications, 2010)
      The field of perception is devoted to explaining the operation of the senses and the experiences and behaviors resulting from stimulation of the senses. Perceptual processes such as recognizing faces, seeing color, hearing ...
    • Business Ethics: Ethical Decision Making & Cases 

      Ferrell, O. C.; Fraedrich, John; Ferrell, Linda (South-Western College, 2010)
      Twenty years ago, the first edition of Business Ethics: Ethical Decision Making and Cases became the first textbook to use a managerial framework to teach business ethics. The Eighth Edition builds on this record of success ...
    • Human Resource Management 

      Mathis, Robert L.; Jackson, John H. (South-Western College, 2010)
      Trust the authoritative resource for human resource management to offer the most current look at HR and its impact on today's organizations with both new and thoroughly updated cases and today's most recent examples--90 ...
    • Employment and Labor Law 

      Cihon, Patrick J.; Castagnera, James Ottavio (South-Western College, 2010)
      A comprehensive introduction to employment and labor relations law, EMPLOYMENT AND LABOR LAW is ideal for non-legal students and professionals. Excerpts from real case law throughout the book illustrate how labor-related ...
    • Law for Business 

      Ashcroft, John D.; Ashcroft, Janet (South-Western College, 2010)
      LAW FOR BUSINESS offers a practical approach to law that emphasizes current, relevant topics you need to succeed in contemporary business. Cases throughout the text highlight issues such as trademark infringement, computer ...
    • Introduction to Business Statistics 

      Weiers, Ronald M. (South-Western College, 2010)
      If you've ever felt intimidated or a little overwhelmed by business statistics, or if you simply want to master the power of these critical business skills, this book is for you. Weiers' INTRODUCTION TO BUSINESS STATISTICS, ...
    • Principles of Accounting, 11th Edition 

      Needles, Belverd E.; Powers, Marian; Crosson, Susan V. (South-Western College, 2010)
      Needles/Powers/Crosson delivers interactive pedagogy by illustrating accounting principles and real-world examples to encourage critical thinking. This revision is based on an understanding of the nature, culture, and ...