Electronic Commerce: The Strategic Perspective

dc.contributor.author	Watson, Richard T.	en_US
dc.contributor.author	Berthon, Pierre	en_US
dc.contributor.author	Pitt, Leyland F.	en_US
dc.contributor.author	Zinkhan, George M.	en_US
dc.date.accessioned	2016-07-04T08:20:43Z
dc.date.available	2016-07-04T08:20:43Z
dc.date.issued	2014	en_US
dc.identifier.other	HPU3160414	en_US
dc.identifier.uri	https://lib.hpu.edu.vn/handle/123456789/21923
dc.description.abstract	This book contains eight chapters. Chapter Two briefly describes the technology that makes electronic commerce possible, while Chapter Three introduces the topic of Web strategy. The major functions of marketing are described in the next five chapters: Promotion (Chapter Four). Promotion and Purchase (Chapter Five), Distribution (Chapter Six), Service (Chapter Seven), and Pricing (Chapter Eight). The final chapter takes a broader, societal perspective and discusses the influence of electronic commerce on society.	en_US
dc.format.extent	100 p.	en_US
dc.format.mimetype	application/pdf
dc.language.iso	en	en_US
dc.publisher	Campus Manitoba	en_US
dc.subject	Commerce	en_US
dc.subject	Bussiness	en_US
dc.subject	Electronic	en_US
dc.title	Electronic Commerce: The Strategic Perspective	en_US
dc.type	Book	en_US
dc.size	839KB	en_US
dc.department	Education	en_US