Understanding Media and Culture: An Introduction to Mass Communication

Abstract

Chapter 1: Media and Culture. Chapter 2: Media Effects. Chapter 3: Books. Chapter 4: Newspapers. Chapter 5: Magazines. Chapter 6: Music. Chapter 7: Radio. Chapter 8: Movies. Chapter 9: Television. Chapter 10: Electronic Games and Entertainment. Chapter 11: The Internet and Social Media. Chapter 12: Advertising and Public Relations. Chapter 13: Economics of Mass Media. Chapter 14: Ethics of Mass Media. Chapter 15: Media and Government. Chapter 16: The Future of Mass Media.