Small Business Management in the 21st Century
dc.contributor.author | Cadden, David | en_US |
dc.contributor.author | Lueder, Sandra | en_US |
dc.date.accessioned | 2016-06-18T01:53:29Z | |
dc.date.available | 2016-06-18T01:53:29Z | |
dc.date.issued | 2012 | en_US |
dc.identifier.isbn | 978-1-4533455-6-6 | en_US |
dc.identifier.other | HPU3160227 | en_US |
dc.identifier.uri | https://lib.hpu.edu.vn/handle/123456789/21520 | |
dc.description.abstract | Chapter 1: Foundations for Small Business. Chapter 2: Your Business Idea: The Quest for Value. Chapter 3: Family Businesses. Chapter 4: E-Business and E-Commerce. Chapter 5: The Business Plan. Chapter 6: Marketing Basics. Chapter 7: Marketing Strategy. Chapter 8: The Marketing Plan. Chapter 9: Accounting and Cash Flow. Chapter 10: Financial Management. Chapter 11: Supply Chain Management: You Better Get It Right. Chapter 12: People and Organization. Chapter 13: The Search for Efficiency and Effectiveness. Chapter 14: Icebergs and Escapes. Chapter 15: Going Global: Yes or No? Chapter 16: Appendix: A Sample Business Plan. | en_US |
dc.format.extent | 873 p. | en_US |
dc.format.mimetype | application/pdf | |
dc.language.iso | en | en_US |
dc.publisher | The Saylor Foundation | en_US |
dc.subject | Business | en_US |
dc.subject | Management | en_US |
dc.subject | Marketing | en_US |
dc.subject | 21st Century | en_US |
dc.title | Small Business Management in the 21st Century | en_US |
dc.type | Book | en_US |
dc.size | 17,416KB | en_US |
dc.department | Education | en_US |
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Education [806]