Fundamentals of Global Strategy

dc.contributor.author	Kluyver, Cornelis de	en_US
dc.date.accessioned	2016-06-18T01:53:17Z
dc.date.available	2016-06-18T01:53:17Z
dc.date.issued	2013	en_US
dc.identifier.isbn	978-1-4533328-7-0	en_US
dc.identifier.other	HPU3160202	en_US
dc.identifier.uri	https://lib.hpu.edu.vn/handle/123456789/21493
dc.description.abstract	Chapter 1: Competing in a Global World. Chapter 2: The Globalization of Companies and Industries. Chapter 3: Generic Strategies for Global Value Creation. Chapter 4: Global Strategy as Business Model Change. Chapter 5: Target Markets and Modes of Entry. Chapter 6: Globalizing the Value Proposition. Chapter 7: Global Branding. Chapter 8: Globalizing the Value Chain Infrastructure. Chapter 9: Global Supply-Chain Management. Chapter 10: Globalizing the Management Mode.	en_US
dc.format.extent	257 p.	en_US
dc.format.mimetype	application/pdf
dc.language.iso	en	en_US
dc.publisher	The Saylor Foundation	en_US
dc.subject	Business	en_US
dc.subject	Management	en_US
dc.subject	Marketing	en_US
dc.subject	Global Strategy	en_US
dc.title	Fundamentals of Global Strategy	en_US
dc.type	Book	en_US
dc.size	1,759KB	en_US
dc.department	Education	en_US