| dc.description.abstract | Business English for Success is a creative solution to a common challenge across Business Communication courses: Business English or Business Presentations? Some classes place an equal emphasis on oral and written communication. If that’s the case for you check out our text Business Communication for Success. If, however, your class places the emphasis squarely on written communication and writing proficiency, then Business English for Success is for you. Business English for Success provides instruction in steps, builds writing, reading, and critical thinking, and combines comprehensive grammar review with an introduction to paragraph writing and composition. This step-by-step approach provides a clear path to student-centered learning. A wide range of writing levels and abilities are addressed, helping each student prepare for the next writing or university course. The text opens with a discussion on the sentence and then breaks it down into its elemental components, before reconstructing them into effective sentences, paragraphs, and larger assignments. Then, starting in Chapter 9: Effective Business Writing, the discussion applies lessons learned from the previous foundational chapters into common business issues and applications. From paraphrasing and plagiarism to style to the research process, the expectations increase as several common business documents are presented, including text messages and e-mail, memorandums and letters, the business proposal, business report, resume, and the sales message. Chapter 1: Writing Basics: What Makes a Good Sentence? Chapter 2: Punctuation. Chapter 3: Working with Words: Which Word Is Right? Chapter 4: Help for English Language Learners. Chapter 5: Writing Paragraphs: Separating Ideas and Shaping Content. Chapter 6: Refining Your Writing: How Do I Improve My Writing Technique? Chapter 7: The Writing Process: How Do I Begin? Chapter 8: Writing Essays: From Start to Finish. Chapter 9: Effective Business Writing. Chapter 10: Writing Preparation. Chapter 11: Writing. Chapter 12: Revising and Presenting Your Writing. Chapter 13: Business Writing in Action. Chapter 14: APA and MLA Documentation and Formatting | en_US |
