Information Systems: A Manager's Guide to Harnessing Technology

Abstract

Chapter 1: Setting the Stage: Technology and the Modern Enterprise. 1.1 Tech’s Tectonic Shift: Radically Changing Business Landscapes. 1.2 It’s Your Revolution. 1.3 Geek Up—Tech Is Everywhere and You’ll Need It to Thrive. 1.4 The Pages Ahead. Chapter 2: Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners from Losers: 2.1 Introduction. 2.2 Powerful Resources. 2.3 Barriers to Entry, Technology, and Timing. 2.4 Key Framework: The Five Forces of Industry Competitive Advantage. Chapter 3: Zara: Fast Fashion from Savvy Systems: 3.1 Introduction. 3.2 Don’t Guess, Gather Data. 3.3 Moving Forward. Chapter 4: Netflix: The Making of an E-commerce Giant and the Uncertain Future of Atoms to Bits. 4.1 Introduction. 4.2 Tech and Timing: Creating Killer Assets. 4.3 From Atoms to Bits: Opportunity or Threat? Chapter 5: Moore’s Law: Fast, Cheap Computing and What It Means for the Manager. 5.1 Introduction. 5.2 The Death of Moore’s Law? 5.3 Bringing Brains Together: Supercomputing and Grid Computing. 5.4 E-waste: The Dark Side of Moore’s Law. Chapter 6: Understanding Network Effects. 6.1 Introduction. 6.2 Where’s All That Value Come From? 6.3 One-Sided or Two-Sided Markets? 6.4 How Are These Markets Different? 6.5 Competing When Network Effects Matter. Chapter 7: Peer Production, Social Media, and Web 2.0. 7.1 Introduction. 7.2 Blogs. 7.3 Wikis. 7.4 Electronic Social Networks. 7.5 Twitter and the Rise of Microblogging.