Now showing items 261-280 of 7047

    • Optics (5 ed.) 

      Hecht, Eugene (Pearson, 2016)
      A Contemporary Approach to Optics with Practical Applications and New Focused Pedagogy Hecht Optics balances theory and instrumentation to provide you with the necessary, classical background through a lively and clear ...
    • Exploring Strategy: Text and Cases 

      Johnson, Gerry (Pearson, 2016)
      With over one million copies sold worldwide, Exploring Strategy has long been the essential strategy text for managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, ...
    • Strategies for Successful Writing 

      Reinking, James A.; Osten, Robert A. von der (Pearson, 2016)
      For first-year courses in Composition/Rhetoric. A four-in-one guide for writing in the modes—a rhetoric, research guide, reader, and handbook At every step of the writing process, Strategies for Successful Writing supports ...
    • Strategic Management: A Competitive Advantage Approach, Concepts and Cases 

      David, Fred R.; David, Forest R. (Pearson, 2016)
      For courses in strategy. A Practical, Skills-oriented Approach to Strategic ManagementIn today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of ...
    • The Curious Researcher: A Guide to Writing Research Papers 

      Ballenger, Bruce (Pearson, 2017)
      Since the early editions of The Curious Researcher, how students compose research projects has changed. Though they may often still write papers, research is also presented in other genres, many of which are multimodal. ...
    • Criminal Law 

      Worrall, John L.; Moore, Jennifer L. (Pearson, 2017)
      Criminal Law provides an affordable, thought-provoking look at criminal law that uses clear writing and eye-catching visuals to get your students straight to the important concepts. By focusing on the core concepts, students ...
    • Environment: The Science Behind the Stories 

      Withgott, Jay H.; Laposata, Matthew (Pearson, 2017)
      For courses in introductory environmental science.Help Students Connect Current Environmental Issues to the Science Behind ThemEnvironment: The Science behind the Storiesis a best seller for the introductory environmental ...
    • The Allyn and Bacon Guide to Writing 

      Ramage, John D.; Bean, John C.; Johnson, June (Pearson, 2017)
      For courses in Writing. Grounded in current theory and research, yet practical and teachable.The Allyn and Bacon Guideto Writingtakes a distinctive pedagogical approach that integrates composition research with rhetorical ...
    • Criminal Justice: A Brief Introduction 

      Schmalleger, Frank (Pearson, 2017)
      For courses in Introduction to Criminal Justice The gold standard for criminal justice texts Criminal Justice: A Brief Introduction, Twelfth Edition, offers a contemporary, authoritative look at crime in America with a ...
    • Biopsychology 

      Pinel, John P.J.; Barnes, Steven J. (Pearson, 2017)
      Delves into how the central nervous system governs behavior Biopsychology, 10/e,introduces the study of the biology of behavior, that is, the neural mechanisms of psychological processes in the central nervous system. This ...
    • Using Econometrics: A Practical Guide (7th Edition) 

      Studenmund, A. H. (Pearson, 2016)
      For courses in Econometrics. A Clear, Practical Introduction to Econometrics Using Econometrics: A Practical Guide offers readers an innovative introduction to elementary econometrics. Through real-world examples and ...
    • Algebra and Trigonometry (6 ed.) 

      Blitzer, Robert (Pearson, 2017)
      For courses in College Algebra.Show students that our world is profoundly mathematicalBob Blitzercontinues to inspire students with his engaging approach to mathematics, making this beloved series the #1 in the market year ...
    • Essentials of MIS (12th Edition) 

      Laudon, Kenneth C.; Laudon, Jane P. (Pearson, 2016)
      Essentials of MIS takes an in-depth look at how todays businesses use information technologies and systems to achieve corporate objectives. Current real-world business cases illustrate how companies have identified and ...
    • Operations Management: Sustainability and Supply Chain Management (12th Edition) 

      Heizer, Jay; Render, Barry; Munson, Chuck (Pearson, 2016)
      For courses in Operations Management. A broad, practical introduction to operations, reinforced with an extensive collection of practice problems Operations Management: Sustainability and Supply Chain Management presents ...
    • Essentials of Entrepreneurship and Small Business Management, Global Edition 

      Scarborough, Norman M. (Pearson, 2016)
      Entrepreneurship is a fast-growing and ever-changing discipline. People of all ages, backgrounds, and nationalities are launching businesses of their own and, in the process, are reshaping the world’s economy. The purpose ...
    • Gender Roles: A Sociological Perspective 

      Lindsey, Linda L. (Pearson, 2016)
      The extensively updated revision for the fifth edition ofGender Roles:A Sociological Perspective, is a clearly written core text for courses on the sociology of gender/gender roles. Although appropriate for mid to upper ...
    • Systems Architecture. Strategy and product development for complex systems 

      Cameron, Bruce; Crawley, Edward; Selva, Daniel (Pearson, 2016)
      System architecture is the study of early decision making in complex systems. This text teaches how to capture experience and analysis about early system decisions, and how to choose architectures that meet stakeholder ...
    • Six Rules of Brand Revitalization: Learn the Most Common Branding Mistakes and How to Avoid Them (2 ed.) 

      Light, Larry; Kiddon, Joan (Pearson, 2016)
      Are you responsible for reinvigorating your brand to achieve enduring profitable growth in a volatile world? Or for keeping a still-strong brand from fading in relevance and value? The Six Rules of Brand Revitalization, ...
    • The Opt-Out Effect: Marketing Strategies that Empower Consumers and Win Customer-Driven Brand Loyalty (1 ed.) 

      Smith, Gerald E. (Pearson, 2016)
      If you’re a brand marketer, you know your customers are now more empowered than ever -- and more than ever, they’re using that power to wrest control over their brand relationships. You’re watching them use online and ...
    • Human Resource Management, Global Edition 

      Mondy, R. Wayne Dean; Martocchio, Joseph J. (Pearson, 2016)
      Human Resource Management addresses the study of HR in a realistic, practical, and stimulating manner. Examples of how HR management is practiced in the real world and the relationship between various HR topics are interwoven ...