Now showing items 741-760 of 806

    • Principles of Marketing 

      Tanner, Jeff; Raymond, Mary (University of Minnesota Libraries Publishing, 2015)
      Chapter 1: What is Marketing? 1.1 Defining Marketing. 1.2 Who Does Marketing? 1.3 Why Study Marketing? 1.4 Themes and Organization of This Book. 1.5 Discussion Questions and Activities. Chapter 2: Strategic Planning. 2.1 ...
    • Project Management from Simple to Complex 

      Darnall, Russel; Preston, John (The Saylor Foundation, 2010)
      In a world that is becoming more virtual, more global, and more complex, the project manager's ability to function in this environment becomes critical to the success of the project. Project Management from Simple to Complex ...
    • Principles of Management 

      Carpenter, Mason; Bauer, Talya; Erdogan, Berrin (The Saylor Foundation, 2010)
      Chapter 1: Introduction to Principles of Management. 1.1 Introduction to Principles of Management. 1.2 Case in Point: Doing Good as a Core Business Strategy. 1.3 Who Are Managers? 1.4 Leadership, Entrepreneurship, and ...
    • Managerial Accounting 

      Heisinger, Kurt; Hoyle, Joe (The Saylor Foundation, 2012)
      Kurt Heisinger and Joe Ben Hoyle believe that students want to learn accounting in the most efficient way possible, balancing coursework with personal schedules. They tend to focus on their studies in short intense segments ...
    • Organizational Behavior 

      Bauer, Talya; Erdogan, Berrin (The Saylor Foundation, 2010)
      Chapter 1: Organizational Behavior. Chapter 2: Managing Demographic and Cultural Diversity. Chapter 3: Understanding People at Work: Individual Differences and Perception. Chapter 4: Individual Attitudes and Behaviors. ...
    • Mastering Strategic Management 

      Ketchen, Dave; Short, Jeremy (University of Minnesota Libraries Publishing, 2015)
      Chapter 1: Mastering Strategy: Art and Science. Chapter 2: Leading Strategically. Chapter 3: Evaluating the External Environment. Chapter 4: Managing Firm Resources. Chapter 5: Selecting Business-Level Strategies. Chapter ...
    • Legal Aspects of Marketing and Sales 

      Mayer, Don; Warner, Daniel; Siedel, George (The Saylor Foundation, 2012)
      Chapter 1: Introduction to Law and Legal Systems. • Chapter 2: Corporate Social Responsibility and Business Ethics. • Chapter 3: Courts and the Legal Process. • Chapter 4: Constitutional Law and US Commerce. • Chapter 5: ...
    • Macroeconomics: Theory through Applications 

      Cooper, Russell; John, Andrew (The Saylor Foundation, 2012)
      Russell Cooper and Andrew John have written an economics text aimed directly at students from its very inception. You’re thinking, ”Yeah, sure. I’ve heard that before.“ This textbook, Macroeconomics: Theory Through ...
    • Law of Commercial Transactions 

      Mayer, Don; Warner, Daniel; Siedel, George (The Saylor Foundation, 2012)
      Chapter 1: Introduction to Law and Legal Systems. • Chapter 2: Corporate Social Responsibility and Business Ethics. • Chapter 3: Courts and the Legal Process. • Chapter 4: Constitutional Law and US Commerce. • Chapter 5: ...
    • Launch! Advertising and Promotion in Real Time 

      Solomon, Michael; Nizan, Amit (The Saylor Foundation, 2009)
      Chapter 1: Meet SS+K: A Real Agency Pitches a Real Client. Chapter 2: A User’s Manual: Advertising, Promotion, and Marketing Essentials. Chapter 3: Advertising and Society. Chapter 4: Consumers and the Communications ...
    • Law for Entrepreneurs 

      Mayer, Don; Warner, Daniel; Siedel, George (The Saylor Foundation, 2012)
      Chapter 1: Introduction to Law and Legal Systems. • Chapter 2: Corporate Social Responsibility and Business Ethics. • Chapter 3: Courts and the Legal Process. • Chapter 4: Constitutional Law and US Commerce. • Chapter 5: ...
    • Legal Aspects of Corporate Management and Finance 

      Mayer, Don; Warner, Daniel; Siedel, George (The Saylor Foundation, 2012)
      Chapter 1: Introduction to Law and Legal Systems. • Chapter 2: Corporate Social Responsibility and Business Ethics. • Chapter 3: Courts and the Legal Process. • Chapter 4: Constitutional Law and US Commerce. • Chapter 5: ...
    • Information Strategies for Communicators 

      Hansen, Kathleen A.; Paul, Nora (University of Minnesota Libraries Publishing, 2015)
      Lesson 1. Personal / Professional Skills of Successful Communicators. 1.1 EQ vs IQ. 1.2 Attributes Employers Desire. 1.3 Team Membership Skills. 1.4 Values for Success. 1.5 Resources. Lesson 2. Information Strategy Process ...
    • Introduction to Financial Accounting 

      Dauderis, Henry; Annand,David (Lyrix Learning, 2014)
      The form of this book is completely new to the market. This is an open text supported by Lyryx Service Course SoluOons (LSCS) products & services. Introduction to Financial Accounting. The Accounting Process Financial ...
    • Introduction to Contracts, Sales and Product Liability 

      Mayer, Don; Warner, Daniel; Siedel, George (The Saylor Foundation, 2012)
      Chapter 1: Introduction to Law and Legal Systems. • Chapter 2: Corporate Social Responsibility and Business Ethics. • Chapter 3: Courts and the Legal Process. • Chapter 4: Constitutional Law and US Commerce. • Chapter 5: ...
    • International Business 

      Carpenter, Mason; Dunung, Sanjyot (The Saylor Foundation, 2011)
      Chapter 1: Introduction. Chapter 2: International Trade and Foreign Direct Investment. Chapter 3: Culture and Business. Chapter 4: World Economies. Chapter 5: Global and Regional Economic Cooperation and Integration. Chapter ...
    • Introduction to the Law of Property, Estate Planning and Insurance 

      Mayer, Don; Warner, Daniel; Siedel, George (The Saylor Foundation, 2012)
      Chapter 1: Introduction to Law and Legal Systems. • Chapter 2: Corporate Social Responsibility and Business Ethics. • Chapter 3: Courts and the Legal Process. • Chapter 4: Constitutional Law and US Commerce. • Chapter 5: ...
    • How to Use Microsoft® Excel® The Careers in Practice Series 

      Manzo, Joseph (The Saylor Foundation, 2012)
      How to Use Microsoft® Excel® The Careers in Practice Series is an textbook appropriate for a course covering Microsoft Excel at a beginner to intermediate level. It is geared toward and will be accommodating for students ...
    • Human Resource Management 

      Dias, Laura (University of Minnesota Libraries Publishing, 2016)
      Human Resource Management is adapted from a work produced by a publisher who has requested that they and the original author not receive attribution. This adapted edition is produced by the University of Minnesota Libraries ...
    • Human Relations 

      Dias, Laura (The Saylor Foundation, 2012)
      Human Relations by Laura Portolese-Dias addresses all of the critical topics to obtain career success as they relate to professional relationships. Knowing how to get along with others, resolve workplace conflict, manage ...