The Influence of South Korean Culture on the Contemporary Lifestyles and Trends of Vietnamese Youth

Abstract

This study focuses on how South Korean culture affects the lives and trends of Vietnamese youth today. It examines how Vietnamese youth accept and show South Korean cultural elements such as music, films, food and language in their daily life, study and communication. The study also looks at changes in their awareness, habits and values under the influence of the Korean wave. The aim of this research is to identify the main aspects of South Korean culture that influence Vietnamese youth, analyze the degree and forms of this influence and evaluate both the positive and negative effects on everyday life. The research question: How has South Korean culture influenced the lifestyles, behaviors and cultural values of Vietnamese youth in the current context of globalization?