Investing in art: A safe, effective, and sustainable alternative investment channel

Abstract

In the face of increasing global economic volatility, investors are increasingly seeking alternative asset classes to ensure capital preservation and sustainable returns. This thesis investigates art investment as a viable alternative to traditional channels such as stocks, real estate, and gold, assessing its safety, efficiency, and sustainability. Through a comparative analysis using both qualitative and quantitative methods—including literature reviews, financial theory, market data, and case studies—the research highlights the unique value proposition of art as a financial asset. The study further explores the development of the global art market, with particular focus on major hubs such as New York, London, and Hong Kong, alongside a detailed assessment of Vietnam's emerging art market. Findings indicate that art investment not only provides attractive long-term returns and effective inflation hedging but also offers cultural, social, and environmental value—especially when enhanced by technological advancements such as NFTs and blockchain. However, challenges remain, particularly in the Vietnamese context, where transparency, infrastructure, and investor awareness are still limited. The thesis concludes by proposing strategic solutions to foster a more professional and sustainable art investment environment in Vietnam. This research contributes to the growing discourse on alternative investments and offers practical implications for investors, policymakers, and art institutions.