The Impact of Social Media on Personal Branding: The Case of Young Entrepreneurs

Abstract

In the digital era, social media has evolved from a communication tool into a powerful platform for personal branding. For young entrepreneurs, establishing a strong personal brand is no longer optional but essential for visibility and competitiveness in today’s market. This study investigates the impact of social media on personal branding among young entrepreneurs, focusing on key strategies, tools, and challenges in building an effective digital identity. Through a combination of theoretical analysis and case studies, including successful figures such as Changmakeup, the research identifies the core factors contributing to sustainable personal branding. Additionally, survey data is used to evaluate public perceptions and consumer behavior influenced by personal brands. The study concludes with a strategic SWOT analysis and offers practical recommendations for young entrepreneurs to develop and maintain impactful personal brands in a dynamic digital landscape.