Inbound marketing: get found using Google, social media, and blogs

Abstract

Raise your hand if you know a business that would like more visitors to its website, more leads for its sales team—and more customers to fuel growth. Chances are your hand is up. We all know businesses that want to grow. There are millions of them. Since you’re reading this book, chances are, your business is one of them. Now, raise your hand if you love getting cold calls from eager salespeople during dinner. Or spam e-mails with irrelevant offers in your inbox. How about popup ads when you’re trying to read an article on the Internet? No hands up? Didn’t think so. And, as it turns out, most other people share your sentiment. The problem is that there’s a fundamental mismatch between how organizations are marketing and selling their offerings—and the way that people actually want to shop and buy. We all want to help our organizations grow, but nobody (including marketers) likes the way we are commonly