Strategic brand management: building, measuring, and managing brand equity, Fourth Edition

Please use this identifier to cite or link to this item: https://lib.hpu.edu.vn/handle/123456789/35733

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DC Field	Value	Language
dc.contributor.author	Keller, Kevin Lane	en_us
dc.date.accessioned	2025-04-21T02:13:44Z	-
dc.date.available	2025-04-21T02:13:44Z	-
dc.date.issued	2013	en_us
dc.identifier.isbn	9780132664257	en_us
dc.identifier.isbn	9780273779414	en_us
dc.identifier.other	HPU2166497	en_us
dc.identifier.uri	https://lib.hpu.edu.vn/handle/123456789/35733	-
dc.description.abstract	Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-and thus improving the long-termprofitabilityof specific brand strategies.	en_us
dc.format.extent	591 p.	en_us
dc.format.mimetype	application/pdf
dc.language.iso	en	en_us
dc.publisher	Pearson	en_us
dc.subject	Brand management	en_us
dc.subject	Business	en_us
dc.subject	Product Management	en_us
dc.title	Strategic brand management: building, measuring, and managing brand equity, Fourth Edition	en_us
dc.type	Book	en_us
dc.size	19.6 MB	en_us
dc.department	Technology	en_us
Appears in Collections:	Sociology

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