Marketing Channels, Seventh Edition

Please use this identifier to cite or link to this item: https://lib.hpu.edu.vn/handle/123456789/35731

Full metadata record

DC Field	Value	Language
dc.contributor.author	Coughlan, Anne T.	en_us
dc.date.accessioned	2025-04-21T02:13:41Z	-
dc.date.available	2025-04-21T02:13:41Z	-
dc.date.issued	2006	en_us
dc.identifier.other	HPU2166495	en_us
dc.identifier.uri	https://lib.hpu.edu.vn/handle/123456789/35731	-
dc.description.abstract	For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.	en_us
dc.format.extent	315 p.	en_us
dc.format.mimetype	application/pdf
dc.language.iso	en	en_us
dc.publisher	Prentice-Hall	en_us
dc.subject	Distribution Channels	en_us
dc.subject	Marketing Channels	en_us
dc.subject	Marketing Systems	en_us
dc.title	Marketing Channels, Seventh Edition	en_us
dc.type	Book	en_us
dc.size	35.2 MB	en_us
dc.department	Technology	en_us
Appears in Collections:	Sociology

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