Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands

Abstract

The well-being of any high‑performance organization is tied to its ability to align business functions and to produce and manage profitable products--and Product Management is the function most suited to meeting that imperative. When Product Management takes root in a company and thrives, the entire organization succeeds and everyone wins. Does "your" company use Product Management to its fullest potential? In "Managing Product Management," Steven Haines, one of the world's top authorities in the field, lays the groundwork for moving Product Management out of a supporting role and establishing it as a vital, strategic partner with other business functions. He provides a solid, implementable framework that takes you step-by-step through a process that will transform your company in profound ways.