Brilliant marketing : become a brilliantly effective marketer in today’s chaotic world, regardless of the size of your budget

Abstract

This completely refreshed edition of Brilliant Marketing helps you market in the world as it is now, not how it was in 2012. Since then, a quiet revolution has happened and it’s intensifying. Anyone who is starting their own business or is moving into a new role in which understanding how marketing works really matters, should read this book. Not only is it full of great tips, it also has content and examples you won’t fnd elsewhere. Most marketing books are rather pre scriptive and, sadly, deadly dull. This is fun, easy to read and, through its enthusiasm, can change your whole attitude to busi ness and marketing itself.