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http://lib.hpu.edu.vn/handle/123456789/34679| Title: | Retail Management, Global Edition |
| Authors: | Berman, Barry Evans, Joel R. Chatterjee, Patrali |
| Keywords: | Retail trade Retail Management Business |
| Issue Date: | 2017 |
| Publisher: | Pearson |
| Abstract: | 1. An Introduction to Retailing2. Building and Sustaining Relationships in Retailing3. Strategic Planning in Retailing4. Retail Institutions by Ownership5. Retail Institutions by Store-Based Strategy Mix6. Web, Nonstore-Based, and Other Forms of Nontraditional Retailing7. Identifying and Understanding Consumers8. Information Gathering and Processing in Retailing9. Trading-Area Analysis10. Site Selection11. Retail Organization and Human Resource Management12. Operations Management: Financial Dimensions13. Operations Management: Operational Dimensions14. Developing Merchandise Plans15. Implementing Merchandise Plans16. Financial Merchandise Management17. Pricing in Retailing18. Establishing and Maintaining a Retail Image19. Promotional Strategy20. Integrating and Controlling the Retail StrategyAppendix: Careers in Retailing |
| URI: | https://lib.hpu.edu.vn/handle/123456789/34679 |
| ISBN: | 9781292214672 |
| Appears in Collections: | Sociology |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Retail-Management-Global-Edition.pdf Restricted Access | 35.75 MB | Adobe PDF |  View/Open Request a copy |
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