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https://lib.hpu.edu.vn/handle/123456789/34611| Title: | Exploring Public Relations: Global Strategic Communication |
| Authors: | Tench, Ralph Yeomans, Liz |
| Keywords: | Marketing Sales Business Public Relations |
| Issue Date: | 2017 |
| Publisher: | Pearson |
| Abstract: | This text is the definitive academic guide on public relations and one of the only texts on the market to take this particular approach to the field. It offers critical analysis of the subject, blended with theory and real-life application, making use of a number of pedagogical features including case studies, exercises and discussion questions for a unique approach to the subject. |
| URI: | https://lib.hpu.edu.vn/handle/123456789/34611 |
| ISBN: | 9781292112183 |
| Appears in Collections: | Sociology |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Exploring-Public-Relations-Global-Strategic-Communication.pdf Restricted Access | 19.13 MB | Adobe PDF |  View/Open Request a copy |
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